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Jio Interact – Reliance Jio Launches AI-Based Brand Engagement Platform



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Jio has made Bollywood Mega Start Amotabh Bacchan available on their network any time and any of the users of Jio Myapp can have a video call with him using the newly introduced application “Jio Interact”.

Jio Interact is an Artificial Intelligence (AI)-based brand engagement platform. Unique in providing the AI services, the first service based on this feature is Live Video Call, which will allow users to make video calls with Bollywood superstar Amitabh Bachchan anytime during the day, starting on May 4.

Jio Interact is poised to become the largest platform for movie-promotion and brand engagement.

Jio Interact users can ask questions related to his upcoming comedy-drama film, 102 Not Out and even book their movie tickets in real-time through the ticketing-partner BookMyShow.

Based on VCBaaS (Video Call Bot as a Service) technology, Jio Interact with its full-scale multimedia capabilities attempts to democratise Artificial Intelligence & Video Call technologies in a simplified way for effective brand engagement. Using it, Jio may develop an ecosystem to create innovative applications like virtual showrooms, product demonstrations, ordering cart for e-commerce, etc.

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